Louis Lepine
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Platform Page

Mozu platform page

 

Mozu Platform Page

The platform page of the Mozu site needed a redesign to better cater to our target market: key decision makers on enterprise commerce teams.


Strategy & Execution

We found the most relevant way to cater to the key decision maker audience was to break our platform information and offering to the three solution “buckets”: customer experiences, marketing teams, and technology. We wanted the page to contain the info for all 3 solutions, but have some separation for focused consumption, so I designed a responsive, tabbed system to have users self select the most relevant information or solution set. I created animations for specific features to help better communicate complex or abstract concepts of the platform.

Process

  • Persona building

  • Content reviews

  • User flow diagrams

  • Wireframes to high fidelity mock ups

  • Internal stakeholder reviews

  • Video prototype

  • QA testing and website performance tracking

 
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Animation Experience

I created an animation in AfterEffects to better communicate the desired experience to stakeholders and developers. This proved to be very effective in aligning our vision and expectations.