Retention Magazine
Shopgate wanted a print piece to pass out at events and trade shows to help drive engagement and showcase our thought leadership in the mobile commerce industry.
Strategy & Execution
I worked with the content manager to visually compile blog posts, articles, white papers and video scripts into a self-published magazine. Each article was reimagined for the magazine format with new styles, charts, graphs and imagery. My aim was to create something consumable and engaging; a piece that didn’t feel like marketing, but rather a fun piece of reading material.