Shopgate Booths

Shopgate regularly attends and presents at retail trade shows. At each event the goal is to showcase customers, to explain solutions and benefits and most importantly, to draw in visitors to learn more about Shopgate.

Strategy & Execution

I worked with Showcraft, our exhibition company, and the Shopgate marketing team to come up with a basketball arena theme for our booth at IRCE, a large retail conference and trade show in Chicago. Two of our top clients were basketball and footwear brands and the event coincided with the NBA playoffs—conceptually it was a natural fit to tie it all together. We were able to drive engagement with free throw shooting challenges and giveaways as well as welcome conversations with demo stations and a knowledge bar.

Other executions

For the following year’s execution, we partnered with our client Mizuno to create a golf-themed booth with a Golden Tee arcade game and golf club giveaway. We were able to leverage their brand name, their success on our platform and their products to enliven visitors and passersby.